Study finds e-cigarette manufacturers use targeted marketing to lure in young adults

Research led by Minji Kim, assistant professor of health promotion, education, and behavior, has found that marketing strategies used by e-cigarette manufacturers increase the likelihood of uptake among otherwise low-risk young adults. These widespread but under-researched strategies use psychographic targeting to appeal to new users based on lifestyles, attitudes and values. Kim published the results in Nicotine and Tobacco Research.