The term ‘antimicrobial resistance’ has little meaning to the public and should be renamed, says study

The public is failing to take antimicrobial resistance seriously and it could all be down to the scientific terminology used. A study by Dr. Eva Krockow from the University of Leicester, which looked at public health communication shows that the term commonly used to describe bacteria resistant to current medicines or antibiotics (Antimicrobial resistance or AMR) is not taken seriously enough and therefore fails to stick in people’s memories.