Vaccine acceptance hindered by lack of culturally responsive communications: Study

Although vaccination remains one of the most important public health strategies for preventing COVID and limiting its adverse outcomes, rates of vaccination are lower for Black people, suggesting that public health messaging and strategies have failed to adequately reach this community. A new study published in Vaccine from the University of Minnesota School of Public Health (SPH) examines these shortcomings and seeks to understand the process that leads them to a decision about vaccination.