Shaping tobacco control messages for the Chinese lunar new year through effective short videos

China is the largest tobacco producer and consumer in the world. However, these is still a serious lack of public awareness of the hazards of smoking and second-hand smoke exposure in China. Furthermore, despite efforts by the government in tobacco control, challenges persist. For example, harmful behaviors, such as gifting cigarettes, are still prevalent, and legal restrictions on smoking in designated areas have not yet translated into completely smoke-free environments.