How socioeconomic status shapes food choices and what it means for public health

A new Journal of Marketing study reveals why low-socioeconomic status (SES) consumers continue to face challenges in adopting healthier diets despite the increased efforts to make healthy foods affordable and accessible. Researchers uncovered that low-SES individuals prioritize fillingness over healthiness when making food choices and are more likely to believe that healthy foods are less filling and less tasty, compared to their high-SES counterparts.