Q&A: How AI and machine learning can enhance social media as a public health tool

Health organizations such as hospitals, medical clinics, pharmaceutical companies and community health centers are increasingly turning to social media to promote their brand and connect with patients by delivering personally tailored content and expanded access to high-quality medical services. Embedding AI-driven tools such as telehealth services, chatbots and modes of remote diagnosis and patient monitoring into these platforms can allow health organizations to optimize their use of social media to improve patient care.