Real milk remains the best deal in the sports beverage world, says expert

Everywhere you look there seems to be a new sports beverage hitting the market. Some become extremely popular using savvy marketing strategies that leverage the power of social media to engage with young audiences. While many adolescents are naturally stoked about the idea of drinking the same beverage as their favorite YouTuber or athlete, limiting the supply of these beverages to create skyrocketing demand has also gotten the attention of parents. Parents often ask, “Are these drinks healthy?” It is a challenging question to answer since many of these newer beverages have little to no research to support their use and often come with a hefty price tag.