Q&A: How AI and machine learning can enhance social media as a public health tool

Health organizations such as hospitals, medical clinics, pharmaceutical companies and community health centers are increasingly turning to social media to promote their brand and connect with patients by delivering personally tailored content and expanded access to high-quality medical services. Embedding AI-driven tools such as telehealth services, chatbots and modes of remote diagnosis and patient monitoring into these platforms can allow health organizations to optimize their use of social media to improve patient care.

Improving health care in rural areas

With long waiting lists, significant journey times, an ever-shrinking number of doctor’s practices and the aging population, medical care services in sparsely populated regions are under mounting pressure. As part of its Neighborhood Diagnostics project, the Fraunhofer Center for Digital Diagnostics ZDD is working to develop a digital ecosystem for delivering patient treatment close to where they live in order to ensure that people in rural areas can access high-quality medical care despite the shortage of doctors.